Automation Breakthrough for a Georgia Fabricator
From Manual Handling to Full Automation — How a Georgia Steel Fabricator Set a New Benchmark with Primo’s PTW Line
Client Overview
A custom steel fabrication company based in Georgia specializes in structural steel and pre-engineered buildings. With two gantry welders in place, the company relied heavily on forklifts to manage both raw materials and finished beams, making handling operations labor-intensive and time-consuming.
The Challenge
While their existing gantry welders delivered steady output, efficiency was capped and material handling slowed overall productivity. Compounding the issue:
Low adoption of automation technologies
The client’s production relied mainly on conventional gantry welders, with automation beyond material handling still largely untapped.
Labor-intensive handling
Heavy dependence on forklifts created safety concerns and bottlenecks.
Need for modernization
To stay competitive, they required a more automated, high-output production line.
Our Solution
Primo designed and delivered an exclusive full PTW line, customized to replace outdated methods with seamless automation.
First-of-its-kind installation
Introduced a PTW line where none had existed before.
Ease of operation
Even an operator with no prior exposure to pull-through welding was able to run the line successfully from Day 1.
Streamlined workflow
Integrated conveyors and automation reduced forklift dependence for beam handling.
End-to-end productivity
From input to finished I-beams, the line provided continuous, uninterrupted workflow.
Results & Impact
Immediate productivity gains
Record-breaking performance from the very first day of operation.
Faster, safer handling
Reduced reliance on forklifts minimized delays and risks.
Customer delight
The client praised the system for ease-of-use and transformative impact.
Market leadership
The success of this project led to three additional PTW line orders in the same city. Today, all four major I-beam fabricators in the region are Primo customers.
Why It Matters
This project not only transformed the company’s production capabilities but also established Primo’s PTW as the new benchmark in the region. The ripple effect—three more orders from neighboring fabricators—highlights both the market confidence in Primo’s technology and the strategic shift toward automation-led growth.
Your Success Story Starts Here
See the impact automation has had for others—and start a conversation about what it can do for your shop floor.